Case Study: Kettlewell Colours adds 5,000 unique email addresses with Easypromos

Kettlewell Colours Uses Simple Quiz to Add 5,000 Unique Email Addresses to Customer Database

Kettlewell Colours, a U.K.-based retailer of women’s wardrobe essentials organized by seasonal colour analysis, needed a simple, precise and shareable way to grow its email database and help visitors discover their best colours. The company chose Easypromos and its Quiz platform to deliver a white‑label, customizable microsite quiz that could be added to its website and Facebook page without embedding third‑party code.

Using Easypromos, Kettlewell Colours launched a 9-question “Which Season Are You?” multiple-choice quiz with tailored images and built-in analytics to improve result accuracy; the promotion attracted more than 11,000 entrants and added 5,000 unique email addresses to the customer database. Easypromos’ ease of use, customization and reporting were credited with making the quiz a popular gateway for new prospects and driving interest in full colour analyses.

Kettlewell Colours

Diane Aldred

Kettlewell Colours