Case Study: International Netball Federation engages fans with user-generated content using Easypromos

International Netball Federation engages fans with Easypromos as 45,851 images light up the Netball World Cup

The International Netball Federation, organizing the 2019 Vitality Netball World Cup, wanted to harness the massive spike in social media engagement around the event's official hashtag. Their challenge was to capture and display user-generated content from fans to enhance the live tournament experience. They partnered with agency Red Sky at Night Events, which utilized the Easypromos Hashtag + Mention tool to aggregate and moderate social posts.

The solution implemented using Easypromos enabled the agency to seamlessly import, moderate, and display selected fan images on giant arena screens. Over the 10-day tournament, the tool collected 45,851 images from Instagram and Twitter, with 1,500 featured live in the venue. This created a highly engaging feedback loop, increasing fan participation. The successful, glitch-free execution by Easypromos delivered full integration of user-generated content into the matchday experience.

International Netball Federation