Case Study: Too Good To Go achieves transparent, reliable giveaway management with Easypromos

How Too Good To Go Uses Giveaways to Generate Engagement and Stay Connected with its Community

Too Good To Go, the food-waste reduction app, wanted to boost engagement and stay connected with its community through social media giveaways, while making winner selection more transparent and reliable. To support this, the brand used Easypromos for Instagram giveaways and list-based draws, including campaigns tied to users who saved food packs in the app.

Easypromos enabled Too Good To Go to run automatic, GDPR-compliant giveaways with uploads of more than 80,000 users, anonymous data handling, and a Certificate of Validity showing the exact winner selection time. As a result, Too Good To Go strengthened trust and transparency in its promotions while generating user interaction, brand awareness, and demand for its products, and Easypromos became a regular part of its social media strategy.

Too Good To Go

Gisela Casanovas

Global Social Media Manager