Case Study: Tombow USA achieves record Instagram engagement with Easypromos' Instagram giveaway picker

How Tombow USA got their highest Instagram engagement ever

Tombow USA, a leading art and craft brand that grew its Instagram following from about 2,000 to over 400,000, wanted to run a standout 12 Days of Christmas giveaway to engage fans and collaborators but faced the challenge of processing huge comment volumes (up to 8,000 per post) and ensuring transparent winner selection. To solve this, Tombow used the Easypromos Instagram giveaway picker to manage entries and pick winners reliably.

Easypromos’ automated Instagram giveaway picker handled comment processing, allowed exclusion of prior winners and selection of backup winners, and offered customizable campaign parameters. The campaign drove strong engagement—most posts earned around 7,000 likes and a similar number of comments—expanded audiences for Tombow and its partners, and produced several of Tombow’s best-performing Instagram posts of 2018, making the promotion a clear success.

Tombow USA

Brittany Luiz

Media & Public Relations Manager