Case Study: AUssieYouTOO achieves 3,000+ contest participants and stronger customer loyalty with Easypromos

How to Use Social Media to Start and Grow a Business | Success case of AUssieYouTOO

AUssieYouTOO helps Spanish speakers study and work in Australia and grew out of a travel blog into a service that offers scholarships, contests and advice. To reach targeted followers, increase engagement and build customer loyalty through legal, transparent promotions, AUssieYouTOO ran recurring contests and giveaways using the Easypromos platform to manage entries and voting.

Easypromos provided the contest platform and embeddable widgets that AUssieYouTOO used across its website and social channels (including Instagram giveaways) to run the #AtrapaUnaBeca writing contest. The seventh edition attracted more than 3,000 participants, drove recurring website visitors, improved brand positioning, grew relevant social followers and met the company’s marketing objectives — prompting AUssieYouTOO to plan an eighth edition — all enabled by Easypromos.

AUssieYouTOO

Maria Bru

Marketing Manager