Case Study: FreeSmokeWorld achieves increased store visits, higher sales and stronger customer loyalty with Easypromos

How to use Customer Loyalty Rewards to organize an Exclusive Promotion for customers only

FreeSmokeWorld, a market‑leading Spanish electronic cigarette retailer launching its first Barcelona store (FreeSmokeBcn), needed to boost store visits and sales, reinforce customer loyalty, capture genuine customer data for future marketing, and grow its Facebook fan base while ensuring prizes went only to real customers. Working with agency Mobisfera, they used Easypromos’ Redeem codes app to run an exclusive, customer‑only promotion tied to in‑store purchases.

Easypromos’ solution issued unique voucher codes with purchases of €20+ (placed above typical consumable spend) and validated entries via the Redeem codes app so only paying customers could enter; staff also offered vouchers to encourage higher spend. The promotion drove trial of the eRoll, increased average basket size so the campaign essentially financed itself, grew a loyal Facebook fan base of genuine customers, and delivered measurable ROI and direct sales impact—success the client, FreeSmokeWorld, subsequently rolled out to all stores.

FreeSmokeWorld