Case Study: Wiko boosts brand awareness and engagement with Easypromos Video Contest platform

How to Use a Video Contest with User-generated Content to Better Reach the Audience

Wiko, a European mobile-phone brand present in over 30 countries, wanted to amplify engagement and brand awareness through its sponsorship of Real Betis Balompié while also giving a boost to small local businesses. The challenge was to create memorable, shareable branded content tied to the club partnership that would drive reach and fan participation during the key Christmas period.

Easypromos provided its Video Contest platform with user-generated content features and unlimited broadband hosting, enabling businesses to submit videos and encouraging viral voting across social networks. The contest generated rapid virality in just a few days, attracted regional and national media coverage, secured the prize winner’s logo on Real Betis’ shirt for the December 11 match, and strengthened Wiko’s brand awareness and positive image while giving a small business significant visibility and customer impact. Easypromos’ platform scaled the campaign by allowing unlimited entries and plays.

Wiko

Irene Manterola

Responsible for Communications