Case Study: Kelme boosts website traffic and builds a segmented fan database with Easypromos

How to promote the launch of your new website: the Kelme case study

Kelme, the international sportswear and footwear brand, needed to promote the launch of its new website and drive visitors, engagement and product discovery among its followers. To execute the launch campaign, agency ESTIMADO JOSE ALFREDO Creative Marketing used the Easypromos Premium platform to design the promotion and registration flow.

Using Easypromos Premium the agency ran an Instant Win promotion with a personalized registration form asking entrants which product they wanted to win; ten prizes were randomly awarded (one participation per user per day). Easypromos’ tools delivered a segmented database (demographics plus product preferences) for future email marketing, increased social traffic to the new site, boosted user feedback, fan growth and sharing, and strengthened brand connection.

Kelme