Case Study: La Bolsa del Corredor achieves 8,000+ participants and Spain’s #1 virtual race with Easypromos

How to Promote Running During the Pandemic

La Bolsa del Corredor, a running and healthy-living website and its BCTEAM.club, needed to replace canceled in-person races during the COVID-19 pandemic with a scalable virtual alternative to keep their community motivated and connected. They partnered with Easypromos, leveraging Easypromos White Label promotions, coupon distribution and WordPress integration to manage registrations, codes and multilingual campaign pages.

Easypromos tools (White Label promotions, Survey app for time submissions, coupon codes, giveaways, mention+hashtag photo contests, plus API and Webhooks) automated registration, result validation and live leaderboards while driving UGC and social engagement. The Rainbow Virtual Series attracted more than 8,000 participants from 44 nationalities with 13,800 participations (34,425 km logged), became the nation’s top virtual race, and reached La Bolsa del Corredor’s audience of over 1.5 million monthly users—results that led organizers to plan a 2021 edition.

La Bolsa del Corredor

Joan Teran

CEO and Commercial Manager