Case Study: Animalear.com achieves a viral brand launch and 5,700 new Facebook fans with Easypromos photo contest

How to Organize a Photo Contest and Make it Viral by Enabling Voting

Animalear.com, an e-commerce startup selling pet products across Spain, needed to introduce its new brand and create a viral social campaign to grow Facebook fans and drive interest in the store. To achieve this launch goal they worked with Easypromos, using its photo-contest application to build a shareable campaign.

Easypromos ran a photo contest that required entrants to like Animalear.com’s Facebook page, provide contact email and upload a pet photo, plus reach a minimum of 20 votes to qualify; the promotion was boosted with targeted Facebook ads and a Sony Cyber-shot prize to stimulate sharing and voting. The Easypromos-powered campaign drew 731 participants and gained 5,700 new Facebook fans, markedly increasing brand awareness and virality.

Animalear.com