Case Study: C&A promotes sustainability and engages 3,039 participants with Easypromos

How to Organize a Drawing Contest to Promote Values

C&A, the global fashion retailer and sustainability pioneer, needed a way to communicate its environmental values to families while also capturing leads. To do this it ran “The Superheroes Who Saved the Planet,” a children’s drawing contest promoted on social media, and used Easypromos—specifically the Easypromos Photo Contest App—to collect entries and display a public gallery.

Easypromos provided the contest platform and entry-form functionality so C&A could gather participant data, host 3,039 contest entries, generate 306 shares and 39 visits to its social profiles, and select winners whose characters became part of a sustainability story. Easypromos delivered an agile, easy-to-use solution that produced strong engagement and measurable results for the campaign.

C&A

Carla Cabrera Alterachs

Marketing Communications Specialist for Spain & Portugal