Case Study: Mocay Caffé boosts Facebook engagement and drives blog traffic with Easypromos

How to Loyalize your Blog Readers with a Social Media Quiz and Sweepstakes

Mocay Caffè, part of Grupo Pascual, wanted to increase loyalty among its blog readers and boost engagement on its Facebook page while driving traffic to its corporate blog, Mocay Comparte. To run a transparent, repeatable weekly quiz-and-sweepstakes campaign called the Coffee Culture Challenge, the brand used Easypromos’ Facebook sweepstakes application to manage entries and prize draws.

Easypromos powered the weekly quiz by integrating directly with Mocay’s fanpage, validating correct answers, automating random draws, and managing fraud and previous-winner lists. The campaign delivered strong, measurable results: 20–30% engagement on promotion posts, 270–350 comments per post, 4,500–6,000 reach per post and 175–200 shares per post, while reliably driving repeat visits to the Mocay blog.

Mocay Caffè