Case Study: Yelmo Cines achieves 19,830 registrations and 7,000 new Facebook fans with Easypromos

How to loyalize clients with promotional codes for discounted cinema tickets

Yelmo Cines, a leading Spanish cinema chain, ran a Facebook promotion called "Saturday FAN" to reward loyal customers and attract new ones by offering discount codes for €5 tickets and a 2x1 popcorn offer. The main challenge was issuing unique, mobile-friendly promo codes and communicating them reliably to users; to do this Yelmo Cines partnered with Easypromos using Easypromos White Label with the Promotional Codes system and the Easypromos Emails Platform.

Easypromos preloaded and automatically assigned unique codes at registration, provided printable/PDF and mobile-ready codes, and automated two emails (issue and reminder). The campaign drove 19,830 registrations, gained 7,000 new Facebook fans, and achieved over 50% mobile participation, improving engagement and ease of redemption—results Yelmo Cines credited to the simplicity and responsiveness of Easypromos.

Yelmo Cines

Javier Saura

Yelmo Cines