Case Study: Boolino acquires 20,827 leads in 9 days with Easypromos Recruiters & Email Platform

How to get the contact information of thousands of potential customers in only a few days

Boolino, a Spanish BookAdvisor for children with more than 225,000 registered users, needed to capture the contact information of thousands of potential customers quickly as part of a member-get-member growth strategy. To do this they partnered with Easypromos, using the Easypromos Recruiters application together with the Easypromos Email Platform to run short, reward-based referral promotions.

Easypromos implemented Recruiters-driven promotions (free children’s books as referral rewards), automated motivation and tracking via the Email Platform, and social sharing to amplify reach; the December 2016 campaign produced 20,827 participants in nine days and a follow-up action added 11,800 more. The campaigns delivered a large, segmented leads database (by book language and children’s age), increased community engagement and brand awareness, and improved cost-per-user for Boolino.

Boolino