Case Study: Valencia Ciudad del Running achieves 8,000+ giveaway entries and a surge in Instagram followers and engagement with Easypromos

How to Gain Followers and Build Online Presence with a Giveaway

Valencia Ciudad del Running, organizer of the Valencia Trinidad Alfonso EDP Marathon, needed to grow Instagram followers and make its account more appealing ahead of the race. To run a fair, high-impact giveaway they used Easypromos’ contest platform and validated random-draw features to manage entries and ensure transparency.

Easypromos powered an Instagram giveaway that required entrants to follow the marathon and sponsor accounts and comment tagging a friend; two Garmin Forerunner 645 Music watches were offered as prizes and the promotion was amplified across other channels. The campaign generated more than 8,000 participants, boosted follower growth and engagement before the event, and delivered a certified random draw—an outcome Aftershare.tv highlighted as easy to use and transparent thanks to Easypromos.

Valencia Ciudad del Running