Case Study: Macau.com achieves 5,000 new Facebook followers and 30,000+ page views with Easypromos

How to create a quiz to promote and spread a new website

Macau.com, the city’s largest travel and entertainment booking platform, ran a “Getaway to Macau” Facebook contest to promote new site features (Things to Do, Dining, Innovative Maps). The challenge was to educate and drive users to those sections while serving a bilingual audience — English and Chinese — on a single Facebook promotion.

To meet this, Macau.com used the Easypromos White Label solution to create a four-question quiz with a creative final question, embedded links to the new pages, and built‑in multi‑language support; the teams collaborated to ensure Chinese worked correctly. The Easypromos-powered campaign delivered measurable impact: +5,000 Facebook followers and more than 30,000 additional page views, while providing a personalized English/Chinese experience.

Macau.com

Amas Li

Marketing Manager