Case Study: Bit128 achieves 80% conversion of sweepstakes participants into Facebook fans with Easypromos

How to convert participants of your sweepstakes into Facebook fans

Bit128, a digital agency specializing in online marketing and web development, was tasked with promoting Hotel Zouk in a crowded hotel market—boosting awareness of its facilities, attracting new followers, and turning promotion participants into loyal Facebook fans. To execute the campaign Bit128 used Easypromos’ sweepstakes/contest platform with email integration to run a series of branded contests across social networks.

Using Easypromos, Bit128 launched registration-based sweepstakes for different hotel suites and automated emails (validation plus 24‑hour and 72‑hour reminders) to drive quality leads and encourage participants to like the hotel’s Facebook Page without breaching platform rules. The campaign delivered clear results: nearly 80% of new participants became fans, one sweepstakes drew over 5,000 entries, each social profile grew by more than 50%, and a large database of potential clients was built—outcomes Bit128 attributes to Easypromos’ tools.

Bit128

Francisco Nieto

CEO