Case Study: Vodafone yu achieves Twitter engagement and follower growth with Easypromos giveaway

How to boost your brand content campaign with a Twitter giveaway

Vodafone yu partnered with Easypromos to boost engagement with young audiences as part of a brand-content push tied to a new youth-focused product. Facing the challenge of reaching Twitter and YouTube users quickly and transparently, Vodafone yu needed a simple retweet giveaway solution to drive interaction and cross-promote its content.

Easypromos ran the Twitter retweet sweepstakes and provided the official draw/report, enabling Vodafone yu to raffle four signed copies of Yellow Mellow and select 4 winners plus 12 alternates. The campaign generated over 100 retweets, increased and retained followers, and successfully attracted YouTube audiences to Vodafone yu’s Twitter feed—results validated by Easypromos’ draw report.

Vodafone yu