Case Study: Salomon achieves massive Twitter engagement and 1,165 new followers with Easypromos sweepstakes

How Salomon used a Twitter sweepstakes to celebrate reaching 30,000 followers

Salomon, the performance-oriented sports brand, wanted to celebrate reaching 30,000 Twitter followers while boosting brand visibility, supporting partner brands and sponsored events, and strengthening its trail-running community. To execute the promotion efficiently, Salomon used the Easypromos platform to run a coordinated series of Twitter sweepstakes.

Using Easypromos, Salomon ran the #Salomon30K campaign with five retweet-based sweepstakes (one every two hours), showcasing products and co-sponsored teams/events. The campaign delivered strong measurable impact: 3.3 million potential views, 5.1K retweets in a single day, 844 mentions, 1.9K likes, Trending Topic status in Madrid, and 1,165 new followers — demonstrating high ROI and streamlined management via Easypromos.

Salomon

Eduard Martinell

Social Media Strategist