Case Study: Maria Lunarillos achieves 17,000+ owned leads from Facebook giveaways with Easypromos

How one brand used Facebook giveaways to own their database of leads

María Lunarillos, a leading Spanish baking blog-turned-retailer, needed a way to turn strong Facebook engagement into owned contacts rather than relying solely on the social network. To solve this, the brand worked with Easypromos, using their Facebook giveaway and registration-form promotion tools to combine high-reach social contests with a lead-capture mechanism that feeds contacts into María Lunarillos’ CRM.

Easypromos helped run a viral Facebook giveaway that generated 5.9K comments and 2.4K shares and — according to Easypromos research — can dramatically lift likes, comments and shares. The campaign also included a registration-form prize draw for the brand’s 4th‑anniversary KitchenAid giveaway, resulting in over 17,000 followers signing up and sharing email addresses — a large, measurable pool of leads María Lunarillos now owns and can nurture.

María Lunarillos