Case Study: RAVEN5 achieves a 30% increase in form completions and measurable social engagement with Easypromos

How One Agency is Transforming Marketing with an Innovative Approach to Promotions

RAVEN5 is a full-service social media promotions agency that shifted from print and direct mail to building entire campaigns around sweepstakes, contests and rewards to drive brand awareness, engagement and data collection. Their challenge was to deliver fast, measurable campaigns that integrate with clients’ CRMs, comply with privacy laws, and generate meaningful email opt‑ins and social reach — and they partnered with Easypromos, using tools like the Instagram Giveaway app and Photo Contest to power those promotions.

Easypromos provided the contest platform and apps that RAVEN5 integrated with Google Analytics, UTM tracking and CRM systems to track visits, shares, opt‑ins and conversions. By using Easypromos’ solutions and connecting promotion data to clients’ CRMs, RAVEN5 achieved measurable gains — including a 30% increase in form completions — faster entry times (under 30 seconds), higher social sharing and more cost‑efficient campaign execution.

RAVEN5

Michael Bickerton

Principal