Case Study: Negroni boosts sales and engagement with Easypromos Games

How Negroni Incentivized Sales of their Golosino Product with Easypromos Games

Negroni, the Italian food brand behind Golosino sausages, wanted to boost brand awareness, create a fun experience, and encourage purchases with a summer campaign for children and their parents. To support the promotion, Negroni worked with Easypromos and agency Promosfera to connect a collectible card giveaway in-pack with online games via QR codes.

Easypromos provided the game platform for a landing page with sport-themed mini-games, including puzzles, memory games, and hidden-object challenges. The campaign delivered nearly 18,000 participations, over 140 hours played, and 25,050 landing page visits, and it also earned a special mention at the Italian Promotion Awards.

Negroni