Case Study: Kinder Bueno turns consumers into brand ambassadors with Easypromos

How Kinder Bueno is turning consumers into brand ambassadors

Kinder Bueno wanted to boost summer purchases while expanding its reach on social media, so it launched an Instagram Story giveaway aimed at its loyal followers and shoppers. The challenge was to connect point-of-sale activity with digital engagement and turn consumers into brand ambassadors, using Easypromos’ Instagram Story giveaway tool.

Easypromos automated the campaign by collecting Instagram Stories that mentioned @kinderbueno_es, randomly selecting winners, and supporting transparent weekly prize draws. The promotion drove strong engagement and visibility, with 150 entries and 56,921 organic reach in the first week, followed by 119 entries and 48,195 organic reach in the second week, helping increase brand awareness and buzz.

Kinder Bueno