Case Study: Habitium achieves 13,000 new Instagram followers with Easypromos

How Habitium got 13.000 new Instagram followers through giveaways

Habitium, an online home decoration and renovation retailer, wanted to grow its social media presence and unify its audiences across multiple accounts during a rebranding. To do this, the company partnered with Easypromos and used giveaways as a way to boost engagement, attract new users, and encourage followers to move to its main Instagram account.

Using Easypromos’ Multi-Network Giveaway tool, Habitium ran recurring Instagram and Facebook contests with follow-the-account entry requirements. The approach delivered strong results: Instagram followers grew from 6,000 to 13,000 in 24 months, Facebook rose from 9,600 to 22,550, and X increased from 1,600 to 2,900, while individual giveaways brought in 1,000 to 1,500 participants and up to 350 new followers per promotion.

Habitium

Miquel Joan Vidal

Chief Marketing Officer