Case Study: Sr. y Sra. Cake boosts Ducros engagement and loyalty with Easypromos

How an online and offline marketing campaign by Ducros recognized foodies and inspired customers

Sr. y Sra. Cake helped Ducros address its Christmas marketing goals with a campaign that recognized the brand’s foodies and influencers while inspiring customers with holiday hors d’oeuvre ideas. The agency used Easypromos’ Pick Your Favorite app to power an online voting contest tied to a 360º strategy that also included in-store QR codes and social media promotion.

Easypromos provided the microsite and contest tools so users could browse recipes, vote after registering, and enter a prize draw, while organizers selected one winner by popular vote and another by random draw. The campaign delivered strong results, including 1,667 votes, 167 shares, and 400 new Instagram followers in 15 days, boosting brand awareness, engagement, and loyalty.

Sr. y Sra. Cake

Maria Valdivia

Project Food Manager