Case Study: Trek-Segafredo achieves increased fan engagement and sponsor visibility with Easypromos

How a Professional Cyclist Toms Skujins Uses Social Media Promotions to Connect with his Audience

Trek, through its Trek-Segafredo team and rider Toms Skujins, faced the challenge of keeping fans engaged and giving authentic visibility to sponsors—especially when racing was paused. To address this, they partnered with Easypromos and used its social media promotions platform (Instagram Giveaway app and Mention+Hashtag contests) to run compliant, trackable giveaways and contests across Instagram and Twitter.

Easypromos powered Toms’s Instagram giveaway and follow-up contests, delivering transparent winner selection and a certificate of validity; the giveaway earned more than 1,300 likes and 579 entries, and the Mention+Hashtag contest also drove strong participation. By using Easypromos, Trek increased fan engagement and sponsor exposure with an easy-to-run, measurable solution that amplified reach during the pandemic.

Trek

Bruno Savona

Sponsorship Relationship Manager