Case Study: Flexi achieves 130,000 leads with Easypromos gamified promotions

How a Footwear Brand Generated 130.000 Leads with a Branded Game

Flexi, a Mexican footwear producer and market leader with over 80 years in business, needed a way to boost customer engagement and turn website traffic into leads. The marketing team wanted mobile-friendly, skill-based contests that were simple to set up, so they partnered with Easypromos and used Easypromos mini-games (White Label) to create gamified promotions that matched their brand and workflow.

Using Easypromos, Flexi launched long-term, incentivized campaigns on an independent microsite featuring a festive Puzzle and a branded Memory game, integrated with Mailchimp and Data Studio and promoted via on-site banners and social ads with weekly prize draws. The Easypromos solution generated strong engagement and measurable results—converting 130,000 website visitors into leads, improving conversion rates, and helping Flexi build a growing, automatically updated mailing list.

Flexi

Luis Muñoz

Digital Marketing & UX Manager