Case Study: Vessi boosts social visibility and gains 12,000+ email subscribers with Easypromos

How a Canadian Sneaker Start-up Uses Giveaways to Grow the Brand

Vessi, a Vancouver-based sneaker start-up known for 100% waterproof, vegan shoes, used social media giveaways to grow its audience and build an email list but struggled with the time-consuming, manual process of loading and selecting winners from thousands of Instagram comments. To solve this authenticity and efficiency challenge, Vessi adopted the Easypromos platform, specifically the Easypromos Instagram Giveaway app.

Easypromos automated comment imports, allowed exclusion of black‑listed users, supported alternate winners, and provided a validity certificate to guarantee transparent, unbiased draws. Using Easypromos, Vessi cut hours of manual work (no more Excel spreadsheets), preserved fairness in winner selection, and ran high‑engagement promotions that attracted thousands of entrants — one email-acquisition giveaway alone delivered more than 12,000 new subscribers.

Vessi

Katie Golding

Creative Director