Case Study: Casa del Libro boosts member loyalty and website traffic with Easypromos

How a Bookstore Increased Loyalty and Traffic with a Virtual Escape Room

Casa del Libro, Spain’s leading bookstore chain, wanted to strengthen loyalty among its members and drive more traffic to its website. For one of its member-only campaigns, the company partnered with Easypromos to launch a virtual escape room using the Easypromos All-in-One app, creating an interactive way to engage its reading community and promote its books.

Easypromos implemented an online escape room where participants solved clues by visiting the website and answering a sequence of questions, with the fastest finishers winning prizes. The campaign was promoted through a newsletter and attracted more than 3,350 participants, generating 71 social media shares and significant website visits, while also activating Casa del Libro’s member database and boosting brand exposure.

Casa del Libro

Bárbara Montero Pérez

Social Media Strategist