Case Study: Mita Group helps Holdina achieve sales, engagement, and lead generation with Easypromos

Holdina incentivized sales and generated leads with an interactive quiz

Mita Group worked with Easypromos to help Holdina, a leading Bosnian petroleum product provider, promote its premium “Class Plus” fuel while boosting customer loyalty and collecting lead data. The challenge was to educate customers about the product and drive engagement across Holdina’s gas stations and digital channels using an interactive, promotional experience.

Easypromos delivered a Timed Quiz app that let customers enter a unique receipt code, answer randomized questions about the fuel, and earn points for accuracy and speed. The campaign generated strong participation, with 10,819 registered users and 21,830 games played, totaling more than 10 days and 23 hours of engagement, while also driving visits to the product website and receiving positive feedback from Mita Group on the support and smooth implementation by Easypromos.

Mita Group

Arijana Pilavdzija

Marketing Specialist