Case Study: Flying Tiger Copenhagen drives repeat loyalty participation with Easypromos

Flying Tiger Copenhagen drives 75% returning participants with Easypromos

Flying Tiger Copenhagen, a retail brand, faced the challenge of activating its loyalty program during the Christmas period and sustaining member participation over time without adding friction to the process. They partnered with vendor Easypromos to implement an integrated Advent Calendar campaign.

Easypromos provided a solution that seamlessly integrated with the existing loyalty program, allowing for automatic member identification and one-click participation. The campaign resulted in 34,758 unique participants, with 75% being returning users. It also drove over 4,000 new loyalty program members and successfully awarded 108,000 prizes directly to digital loyalty cards.

Flying Tiger Copenhagen