Case Study: VarageSale (social marketplace app) achieves 900 contest entries — surpassing participation goal by nearly 50% — with Easypromos (contest app)

Facebook Photo Contest Surpasses Participation Goal by Nearly 50%

VarageSale, a free social marketplace app backed by Sequoia Capital and Lightspeed Venture Partners, wanted to boost brand awareness and Facebook engagement with a Father's Day photo contest but was wary of running into Facebook rules and technical glitches after a previous contest. To avoid those issues and hit a target of 500 entries, VarageSale selected the Easypromos contest app for a user-friendly, rules-compliant promotion platform.

Easypromos provided an easy-to-manage contest solution with clear previews, tutorials, and responsive support, enabling VarageSale to run the "Daddy Look-Alike" Facebook photo contest smoothly. The campaign generated approximately 900 entries, surpassing the 500-entry goal by nearly 50% and delivering strong engagement and social exposure for VarageSale.

VarageSale

Kathleen O'Hagan

Content Marketer/Writer