Case Study: The Eastwood Company achieves higher brand awareness and UGC with Easypromos

Eastwood's Virtual Car Show - Online Contest

The Eastwood Company, an automotive restoration solution provider, wanted to keep car enthusiasts engaged until the next car-show season and encourage them to showcase their restoration work. To do that, Eastwood used Easypromos’ Voting Contest app for its Virtual Car Show, turning the campaign into a simple, user-friendly way to collect customer-submitted photos and videos while increasing brand awareness and product visibility.

Easypromos implemented a two-stage contest: participants submitted their projects featuring Eastwood products, then shared them for public voting through email, Facebook, Instagram, retail stores, and the website. The campaign generated over 150 vehicle entries and more than 500 photos and videos of UGC, with hundreds of direct interactions and the highest participation yet, all managed seamlessly by Easypromos.

The Eastwood Company

Mike Ridge

Creative Manager