Case Study: Chicco UK boosts Mother’s Day engagement with Easypromos

Chicco UK gets 371 comments and 919 new likes with Easypromos

Chicco UK, a baby care brand, wanted to mark Mother’s Day in a fun and interactive way to promote its products and engage its community of mothers on Facebook. They partnered with the agency HROC and used a Facebook Giveaway app from the vendor Easypromos to run a multi-post comment-based promotion.

Easypromos provided a solution that collected entries from four scheduled Facebook posts into a single, randomized prize draw. This approach generated 371 comments and reached over 100,000 people. The campaign was a major success, resulting in 919 new page likes for Chicco UK and significantly strengthening its online community.

Chicco UK