Case Study: Boolino adds 11,800 qualified leads with Easypromos

Boolino adds 11,800 participants to its database with Easypromos

Boolino, a book recommendation service for children and young readers, sought to capture a database of potential clients segmented by reading language and age. Their challenge was to collect these qualified leads to use for targeted promotions and market research. They used a recruitment contest built on the Easypromos platform to achieve this goal.

The solution implemented by Easypromos was a contest where participants won a free book by recruiting five friends. The platform provided automated progress emails, unique recruiting URLs, and allowed Boolino to experiment with prizes for different audiences. As a result, Boolino added 11,800 participants to their database, increased their social media followers and engagement, and boosted brand awareness. Easypromos helped them successfully reach their target and lower their cost per recruited user.

Boolino