Case Study: MIFROMA achieves 300,000 page views and 12,700+ participants with Easypromos

An Instant Win Promotion Enhanced Brand Awareness for a Cheese Brand

MIFROMA, a Swiss market leader in cheese, aimed to increase U.S. sales, boost brand awareness, grow organic traffic and gain Instagram followers. Working with agency S'NCE GROUP, they launched an Instant Win promotion using the Easypromos platform to capture and entertain new and existing customers while remaining compliant with U.S. sweepstakes rules.

Easypromos powered the Instant Win sweepstakes combined with an Instagram photo contest, influencer activations, Google/Instagram ads and QR-coded product stickers. Over five months the campaign gave away 152 branded gadgets, attracted more than 12,700 unique participants and generated about 300,000 page views, drove repeat entries, earned positive audience feedback and collaboration inquiries—results the team credits to Easypromos’ easy-to-use platform and responsive support.

MIFROMA