Case Study: Andrew’s Airport Parking achieves sustained customer engagement and brand lift with Easypromos

Airport Parking Business Stays in Touch with Clients Through Gamification

Andrew’s Airport Parking, an Australian off‑airport parking network, saw demand collapse when COVID‑19 halted travel and needed a way to stay connected with customers and its online community. To create a positive, direct brand touchpoint the company turned to Easypromos and launched a branded Memory game on the Easypromos gamification platform to reinforce recognition and engage members.

Easypromos delivered a customizable Memory game featuring employee images and prize incentives; the promotion drove 1,490 registered users and 9,936 games played, strong newsletter open and click‑through rates, and high repeat engagement (measured at 4 days, 6 hours and 45 minutes). Andrew’s Airport Parking converted social followers into qualified leads, awarded six $100 vouchers, and has since built Easypromos gamification (including Puzzle and Minesweeper) into its ongoing marketing strategy.

Andrew’s Airport Parking

Adam Wilson

Sales and Marketing Manager