Case Study: Adidas achieves high employee engagement to select and donate to charities with Easypromos

Adidas Engages With Employees to Chose Charity Through Easypromos Quiz Application

Adidas, the multinational sports apparel and footwear company, needed a way to engage employees in selecting charitable organizations while keeping the activity contained within its protected intranet. The program required a quick-to-deploy, visually compelling voting experience that could tally votes, collect entrant information, and remain non-shareable—so Adidas selected the Easypromos Microsite Quiz Application to meet these requirements.

Easypromos configured a secure, intranet-friendly voting microsite with customizable displays and data capture, enabling Adidas to shortlist charities, collect votes, and run a random employee draw. The campaign generated more than 50 charity submissions and saw participation from thousands of employees; Easypromos helped determine the winning charity, execute the random draw (including a $100 donation awarded to a randomly selected employee’s chosen charity), and deliver a timely, seamless result that boosted internal engagement and community impact.

Adidas