Case Study: 1-800-Flowers achieves rapid, scalable, and cost-saving fulfillment with EasyPost Shipping API

EasyPost powers flower deliveries through FedEx FUSE, ship-from-store, and same- and next-day delivery

1-800-Flowers, a billion-dollar multi‑brand gift retailer, faced the challenge of delivering delicate, irregularly sized floral products from thousands of distribution centers while maintaining speed, accuracy, and low shipping costs. To solve slow, unreliable carrier integrations and high label‑generation overhead, they partnered with EasyPost and adopted EasyPost’s Shipping API, Tracking API, and Address Verification API (including the FedEx FUSE integration).

EasyPost consolidated 1‑800‑Flowers’ shipping operations under one API, enabling real‑time label generation and manifest edits (FedEx FUSE Dim Updater) even when carrier APIs are down, supporting ship‑from‑store and same/next‑day delivery across thousands of DCs. The implementation delivered measurable benefits: proven 99.99% uptime for label generation and savings of thousands of engineering hours and millions of dollars in development and shipping costs, while increasing label throughput and preventing carrier overcharges.

1-800-Flowers

Jim McCann

Founder