Case Study: Mondelez achieves greater commercial efficiency with EasyPicky

Mondelez & EasyPicky a strategic partnership that delivers performance at scale

The global food company Mondelez partnered with vendor EasyPicky to boost the commercial efficiency of its field sales teams and improve the quality of its in-store data. Their goal was to find a solution for more effective strategic management of their retail execution.

EasyPicky's solution, which integrated seamlessly with Mondelez's existing CRM, was first deployed in France. This implementation successfully halved audit times and introduced new KPIs like Share of Shelf. The positive results and smooth adoption strategy led to a further rollout in Belgium, demonstrating the scalability of the EasyPicky platform. The partnership consistently delivered measurable performance improvements, making the vendor a cornerstone of Mondelez's commercial strategy.

Mondelez

Corinne Guérin

Head of Retail Execution Digital Systems