Case Study: Mars improves field productivity with EasyPicky

How does Mars improve productivity with EasyPicky

Mars, a major petcare and food company, faced the challenge of improving the efficiency of its sales force by reducing the time spent on repetitive, low-value administrative tasks like manual data entry. To address this, they partnered with vendor EasyPicky to implement its offline visual recognition solution.

The solution from EasyPicky automated data collection at the point of sale, achieving a visual recognition rate exceeding 98%. This provided highly accurate shelf information and delivered significant results, saving field teams approximately 40% of their time compared to previous manual methods. This efficiency gain allowed Mars employees to refocus on high-value tasks such as customer relations and assortment optimization.

Mars

Corentin Marchalot

Sales Operations Manager