Case Study: Henkel boosts shelf visibility and sales with EasyPicky

Henkel - Customer Case Study

Henkel France, a subsidiary of the global adhesive technologies company, faced significant challenges with manual field data collection. Their sales team relied on tedious Excel-based methods to track product placement in stores, a process that was time-consuming, prone to error, and could only be performed a few times a year. This lack of real-time, reliable data hampered negotiations with retailers and slowed strategic decision-making for management.

To solve this, Henkel partnered with vendor EasyPicky to implement its AI-powered mobile application. The solution allows sales staff to instantly capture product placement data by simply scanning store aisles with a phone, providing real-time KPIs. This revolutionized the team's efficiency and negotiation power. The implementation by EasyPicky resulted in a significant increase in point-of-sale sales for Henkel, empowered employees with precise data, and optimized product visibility on shelves.

Henkel

Xavier Martin

President France & General Manager