Case Study: FC St. Pauli boosts fan insights and ticket planning with easyfeedback

Survey on visitor satisfaction & fan ticket interest

FC St. Pauli, a historic German professional soccer club, faced the challenge of quickly adapting to the operational difficulties caused by the Covid-19 pandemic. They needed a flexible way to gauge fan interest in tickets and measure visitor satisfaction with new stadium safety protocols, requiring a solution that was fast to implement without needing to circulate through multiple departments. They turned to the easyfeedback survey tool to address this.

Using easyfeedback, the club quickly created and distributed surveys via email and QR codes on tickets. This approach garnered 2,500 participant responses within four weeks, providing the data needed to identify optimization potentials and improve the stadium experience. The results gave FC St. Pauli valuable insights for future planning and demonstrated the effectiveness of the easyfeedback platform for rapid, uncomplicated data collection.

FC St. Pauli

Pascal Wiesler

Senior Sales Manager Hospitality