Case Study: Rust Orange achieves 3x market exposure with EasyEcom

RustOrange Gets 3X Market Exposure with EasyEcom

Rust Orange, a fast‑growing fashion and apparel brand from Noida that began as a B2C discovery platform for local stores, faced rapid order growth and operational strain as it expanded across marketplaces. The company struggled with limited manpower, a single warehouse, flat‑rate shipping that ate margins, poor order processing, delayed shipments and weak returns/payment tracking. To address this, Rust Orange partnered with EasyEcom and adopted EasyEcom’s eCommerce operations platform with integrations such as Flipkart Smart and Amazon Seller Flex.

EasyEcom implemented inventory sync across marketplaces, multi‑warehouse order routing and splitting, AI‑driven shipping carrier automation, QC for COD orders, and end‑to‑end invoicing, taxation and shipment management from a unified dashboard. As a result, EasyEcom helped Rust Orange achieve a 300% increase in market exposure, a 27% reduction in shipment costs, 70% business growth since onboarding and a 70% reduction in man hours.

Rust Orange

Shashank Agnihotri

Co-founder