Case Study: Mamaearth achieves 10x growth in 24 months with EasyEcom

Mamaearth - Customer Case Study

Mamaearth, a fast‑growing D2C beauty and baby‑care brand headquartered in Gurugram, was struggling to scale its eCommerce operations — lacking inventory visibility, facing fulfilment delays, wrong shipments, high cancellations, manual invoicing and disconnected B2B operations. To tackle these challenges the company partnered with EasyEcom and adopted its centralized WMS and eCommerce operations platform integrated across marketplaces and the brand’s Magento store.

EasyEcom implemented regional warehouse order routing, AI‑driven inventory forecasting, bulk order processing, shipping‑carrier automation, integrated B2B pricing and a tax engine tied to Tally, giving Mamaearth end‑to‑end operational control. Post‑deployment Mamaearth saw a 100x increase in order volume, a 38% reduction in shipment costs, a 26% drop in cancellation rates and complete inventory visibility across locations — outcomes EasyEcom attributes to the integrated WMS and automated workflows.

Mamaearth

Mihir Choudhary

Operations Manager