Case Study: Epigamia (premium yogurt brand) launches and scales its online storefront with EasyEcom

Epigamia Makes its Online Debut with EasyEcom

Epigamia, a Mumbai-based premium Greek yogurt brand, faced a sudden drop in offline sales during the pandemic and needed to launch a direct-to-consumer Shopify storefront while managing highly perishable inventory, multiple depots, high order volumes, payment reconciliation, and manual ERP workflows. To enable its digital debut and pan‑India fulfilment, Epigamia chose EasyEcom’s award‑winning omnichannel inventory and order management solution to connect channels, warehouses (depots), and logistics.

EasyEcom implemented automated order routing to the nearest depot, shipping workflow automation (including branded tracking pages), bulk order processing, and an automated tax engine integrated with Tally ERP, plus end‑to‑end invoicing and shipment generation from a single dashboard. As a result, Epigamia reduced delivery times, achieved sub‑24‑hour order fulfilment, now processes thousands of units daily without glitches, and gained faster reconciliation and inventory visibility thanks to EasyEcom.

Epigamia

Shreyansh Mehta

Strategic Initiatives