Case Study: Watchdog Cyber drives lead generation with EasyDMARC

Watchdog Cyber - Customer Case Study

Watchdog Cyber, a Managed Service Provider focused on cybersecurity for SMBs, faced the challenge of convincing clients to care about email authentication protocols like DMARC. They discovered EasyDMARC after a co-founder experienced a malicious email attack, revealing that many businesses either neglect or misconfigure these critical security settings, viewing them as a technical issue rather than a business risk.

EasyDMARC provided a user-friendly platform that made deploying and monitoring DMARC straightforward. For Watchdog Cyber, the solution became a powerful tool for lead generation, using its domain health checker to start conversations and assess potential clients' email security. The partnership with EasyDMARC provided valuable marketing resources and helped position Watchdog Cyber as a proactive security advisor, turning an overlooked best practice into a key business opportunity.

Watchdog Cyber

Aaron Gurgul

Co-founder