Case Study: SmugMug improves email deliverability and DMARC enforcement with EasyDMARC

SmugMug improves inbox placement in 2 weeks with EasyDMARC

SmugMug, a leading paid image sharing and hosting platform, faced challenges with email deliverability and a lack of visibility into their email authentication performance. They selected EasyDMARC to gain the necessary tooling and to meet the stricter DMARC requirements being enforced by major mailbox providers, ensuring their legitimate emails would reach users' inboxes.

Using EasyDMARC's centralized DMARC management and EasySPF features, SmugMug simplified their authentication records and gradually enforced a strict DMARC policy. This solution provided the observability needed to confidently manage their email ecosystem. As a result, SmugMug saw improved deliverability with more emails landing in inboxes, while illegitimate emails were filtered out, significantly reducing the risk of domain abuse.

SmugMug