Case Study: Brighton achieves excellent email deliverability with EasyDMARC

How Brighton Achieved Email Deliverability Excellence with EasyDMARC

Brighton, an iconic fashion retail and manufacturing brand, faced significant email deliverability issues during a migration to the Klaviyo platform, threatening their marketing and customer communications. Their internal team was overwhelmed by complex DMARC aggregate reports, prompting them to seek expert help. After consulting several providers, Brighton chose EasyDMARC for its powerful toolset and accessible expert support.

The EasyDMARC team provided full visibility into Brighton's email ecosystem, helping them clean up misconfigured DNS records and sender profiles. This guidance enabled Brighton to progressively strengthen their DMARC policy to full enforcement (p=reject). As a result, they achieved and maintained an 'Excellent' deliverability score in Klaviyo, ensured their emails reached customer inboxes, and later implemented BIMI to further build brand trust.

Brighton

Daniel Drasdo

Email Marketing Manager