Case Study: Energy Medicine Yoga boosts email open rates and simplifies BIMI implementation with EasyDMARC

Energy Medicine Yoga boosts open rates to 57% with EasyDMARC

Energy Medicine Yoga, a global wellness and online education company, relies entirely on email for sales and customer communication. Their challenge was to maintain high email deliverability and trust in an evolving landscape without an internal IT team. They turned to EasyDMARC for help implementing complex email authentication protocols like SPF, DKIM, DMARC, and particularly BIMI.

EasyDMARC provided guided implementation and managed BIMI services, handling the technical setup and validation processes. This solution led to a dramatic increase in email open rates, which rose from 40% to a consistent 50-51% average, with peaks reaching 57%. The verified BIMI logo also boosted brand recognition and trust, securing this critical revenue channel for the customer.

Energy Medicine Yoga